Starting from today, consumers in 12 Asian countries can finally purchase local and international music, as well as rent or purchase movie from the iTunes store.
These countries are: Singapore, Hong Kong, Taiwan, Brunei, Cambodia, Laos, Macau, Malaysia, Philippines, Thailand, Sri Lanka and Vietnam.
Users can enjoy a selection of 20 million songs drawn from major and indie labels. The movies, many available in HD, come from studios like 20th Century Fox, Paramount Pictures, Sony Pictures Home Entertainment, The Walt Disney Studios and Warner Bros Pictures.
Previously, music and movies were available on iTunes in a limited amount of countries. It took years for Apple to finally open up their extensive collection to Asia, due to the need to secure distribution rights.
Music discovery startups from Asia could benefit from this move, as they can now beckon their users to purchase content on iTunes by including a link on their app or service.
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